![]() ![]() In a situation where they’d otherwise have to choose between a sugar-filled mocktail, a soda they don’t want or another undesirable option, they can fool potential taunters into thinking they’re drinking beer, when in reality they’re quenching their thirst with smooth, refreshing aqua.įor folks who struggle with alcohol or substance abuse issues, Liquid Death can provide solace and something to hold that isn’t obviously alcohol-free. Staying sober at a party or bar can be an uncomfortable situation, depending on who you’re around. Reason 4: It’s A Perfect Sober Social Lubricant They close out their shpiel with a to-the-point #DeathToPlastic hashtag, a message I can certainly get behind. I mean come on, if that isn’t a prime example of society’s hunger for absurdist, humorous marketing tactics at play then I’m not sure what is. ![]() It just murdered a bunch more thirsts instead.” ![]() After ritually dismembering its thirst victims, this brutal can of water used the severed body parts of dead thirsts to build itself a flesh suit which it used as a disguise to get a job in marketing. “Once cracked open, no thirst is safe from Liquid Death. When a group of teenagers set off into the mountains for a weekend of drinking regular water in plastic bottles, they became hunted by an aluminum can of mountain water that was dead set on murdering their thirsts, and recycling their souls.” “This infinitely recyclable can of stone-cold mountain water came straight from the alps to murder your thirst. The back of every Liquid Death can also includes a short blurb about their environmentalist mission, told in colorful language to fit the rest of the brand. This makes Liquid Death a great choice for people like me who don’t love sparkling water and also try to avoid single-use plastics. Most packaged mineral water you can purchase at a store is in plastic water bottles, especially water that isn’t sparkling or sold in glass bottles. Pham said.Taylor Galla | SPY Reason 3: The Insurgent EnvironmentalismĪluminum cans, like the ones Liquid Death is sold in, are virtually infinitely recyclable, making them a much better choice for the environment than plastic bottles. “The investment reiterates our commitment to a barbell approach - we get in at idea inception on the ground floor with founders and invest in late-stage businesses where we see strong economics and growth,” Mr. The company is laying the groundwork for an initial public offering and expansion into Europe, he added. “People are shifting their consumption habits away from unhealthy sodas, energy drinks and alcohol and cutting out plastic thanks to Liquid Death while having more fun.” ![]() “Liquid Death is moving people toward healthier and sustainable drinking options, not by preaching to them, but by entertaining them and making them a part of something bigger in culture,” Mr. He credited co-founder and chief executive officer Mike Cessario for creating a “cultural zeitgeist” and loyal fan base through marketing and social media efforts, noting Liquid Death is the most-followed beverage brand on TikTok in the United States, with content earning more than 21 billion media impressions in the past year. “From our research, it took Monster four years and Celsius 12 years to reach the level of retail success Liquid Death has had in just three.” “We believe Liquid Death may be the fastest growing non-alcoholic beverage of all time,” Mr. Liquid Death is projecting $130 million in revenue this year, up from $45 million in 2021, said Peter Pham, co-founder of Science Inc., the lead investor in the round. ![]()
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